Enterprise Email Marketing: Top Trends and Challenges

Enterprise Email Marketing: Top Trends and Challenges

A recent study revealed that marketers at large companies will focus on mobile-friendly design and automation in the year ahead.

Read More


0 Comments1 Minutes

Love, hate or indifference for ad formats

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

What are your feelings about ad formats? Love them or hate them?

Read More


0 Comments1 Minutes

b2b buyers

The Factors That Most Influence Buyers of B2B Services

B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.

Read More


0 Comments1 Minutes

Fortress HR: Why Your CHRO Should Be Leading On Cybersecurity

CHROs hold a key role in protecting companies and employees from cyberattacks, since they are typically the weakest link in any organization.

Read More


0 Comments1 Minutes

How the C-Suite Views the US Economy and Hiring Climate

C-suite executives at enterprise companies are bearish about the United States economy, according to a recent survey by West Monroe.

Read More


0 Comments1 Minutes

Email Subject Line Benchmarks for Common Tactics and Words

What are the effects of including personalization, adding emojis, and using common words in email subject lines? GetResponse examined nearly 7 billion emails sent by its customers in 2021 to find out.

Read More


0 Comments1 Minutes

The B2B Marketing-Sales Divide: More Leads vs. Better Leads

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs       ...

Read More


0 Comments1 Minutes

The Link Between Remote Work and Employee Happiness

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness. Read the full article at MarketingProfs       ...

Read More


0 Comments1 Minutes