How the C-Suite Views the US Economy and Hiring Climate

C-suite executives at enterprise companies are bearish about the United States economy, according to a recent survey by West Monroe.

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Email Subject Line Benchmarks for Common Tactics and Words

What are the effects of including personalization, adding emojis, and using common words in email subject lines? GetResponse examined nearly 7 billion emails sent by its customers in 2021 to find out.

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The B2B Marketing-Sales Divide: More Leads vs. Better Leads

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs       ...

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The Link Between Remote Work and Employee Happiness

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness. Read the full article at MarketingProfs       ...

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The 10 Brands With the Best (and Worst) Reputations in the US

Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. Read the full article at MarketingProfs       ...

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The Top Challenges to Providing an Exceptional B2B Customer Experience

B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2. Read the full article at MarketingProfs       ...

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How Well Do B2B Firms Handle Routing Sales Leads?

B2B professionals report that their organizations sometimes assign sales leads to the wrong person

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The 10 Brands People Feel Most Intimately Connected to in 2022

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

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The Podcast Boom: Audience and Content Trends

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. Read the full article at MarketingProfs       ...

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How Cookie Loss Is Affecting Enterprise Marketing Strategies

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research. Read the full article at MarketingProfs       ...

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