The 10 Brands People Feel Most Intimately Connected to in 2022

The 10 Brands People Feel Most Intimately Connected to in 2022

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

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The Podcast Boom: Audience and Content Trends

The Podcast Boom: Audience and Content Trends

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. Read the full article at MarketingProfs       ...

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How Cookie Loss Is Affecting Enterprise Marketing Strategies

How Cookie Loss Is Affecting Enterprise Marketing Strategies

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research. Read the full article at MarketingProfs       ...

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The Content Preferences of B2B Buyers

The Content Preferences of B2B Buyers

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24. Read the full article at MarketingProfs       ...

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How Different Business Teams Distribute Video Content

How Different Business Teams Distribute Video Content

Video content is distributed most often on social media by marketers, whereas it is distributed mostly to prospects and customers by salespeople and customer experience professionals

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Four Digital Marketing Lead Gen Tactics Not to Give Up On

Four Digital Marketing Lead Gen Tactics Not to Give Up On

Digital marketing consists of so many tactics that it can be hard to tell what's working--which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs

      

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Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

"Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs

      

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