Enterprise Email Marketing: Top Trends and Challenges

Enterprise Email Marketing: Top Trends and Challenges

A recent study revealed that marketers at large companies will focus on mobile-friendly design and automation in the year ahead.

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Love, hate or indifference for ad formats

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

What are your feelings about ad formats? Love them or hate them?

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b2b buyers

The Factors That Most Influence Buyers of B2B Services

B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.

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How the C-Suite Views the US Economy and Hiring Climate

C-suite executives at enterprise companies are bearish about the United States economy, according to a recent survey by West Monroe.

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Email Subject Line Benchmarks for Common Tactics and Words

What are the effects of including personalization, adding emojis, and using common words in email subject lines? GetResponse examined nearly 7 billion emails sent by its customers in 2021 to find out.

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The B2B Marketing-Sales Divide: More Leads vs. Better Leads

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs       ...

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How To Use Price Transparency To Fight Trust Issues With B2B Buyers

Trust is a major factor in determining where B2B buyers choose to do business, and inflation has only made them more wary.

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The Average CMO Tenure at Major Brands

The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

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The Link Between Remote Work and Employee Happiness

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness. Read the full article at MarketingProfs       ...

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The 10 Brands With the Best (and Worst) Reputations in the US

Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. Read the full article at MarketingProfs       ...

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