How the C-Suite Views the US Economy and Hiring Climate
C-suite executives at enterprise companies are bearish about the United States economy, according to a recent survey by West Monroe.
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Email Subject Line Benchmarks for Common Tactics and Words
What are the effects of including personalization, adding emojis, and using common words in email subject lines? GetResponse examined nearly 7 billion emails sent by its customers in 2021 to find out.
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The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs ...
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How To Use Price Transparency To Fight Trust Issues With B2B Buyers
Trust is a major factor in determining where B2B buyers choose to do business, and inflation has only made them more wary.
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The Average CMO Tenure at Major Brands
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
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The Link Between Remote Work and Employee Happiness
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness. Read the full article at MarketingProfs ...
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The 10 Brands With the Best (and Worst) Reputations in the US
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. Read the full article at MarketingProfs ...
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The Top Challenges to Providing an Exceptional B2B Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2. Read the full article at MarketingProfs ...
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How Well Do B2B Firms Handle Routing Sales Leads?
B2B professionals report that their organizations sometimes assign sales leads to the wrong person
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The 10 Brands People Feel Most Intimately Connected to in 2022
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
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