Marketing

B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2. Read the full article at MarketingProfs       ...

B2B professionals report that their organizations sometimes assign sales leads to the wrong person

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. Read the full article at MarketingProfs       ...

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research. Read the full article at MarketingProfs       ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24. Read the full article at MarketingProfs       ...