When Shifting Strategy, Don’t Lose Sight of Your Long-Term Vision

When introducing new strategies in response to the ever-shifting business landscape, executives must take care to align them with the larger picture of where their organization is heading — the company’s “vision.” That’s because when vision and strategy are at odds, employees, shareholders, and customers may lose confidence. To achieve this alignment, executives need to evaluate whether proposed short-term strategic shifts are consistent with the longer-term vision and resist the pressure to those strategies that run counter to it.
Given the time and effort it takes to develop and execute new strategies, it’s best not to introduce them too often. But there are instances when short-term strategic shifts are unavoidable — especially in today’s ever-changing business context. Take, for example, the need to respond to calls for social change or demands from investors to turn around poor financial results.
When responding to these kinds of pressures, executives must take care to align the strategic shifts they introduce with the larger picture of where their organization is heading and what it aspires to accomplish in the future — the company’s “vision.” After all, strategy — overarching decisions about priorities and resource allocations — should be all about translating that vision into action. When vision and strategy are at odds, employees, shareholders, and customers may lose confidence that management has a coherent and consistent plan for moving the company forward.
I Run A Remote-First Company — Here’s How I Make Sure Remote Work Isn’t Taking A Toll On Working Moms
"Can you give me some tips on how to balance work and motherhood?" "How do you create a WFH…
0 Comments8 Minutes
June 27, 2022
Fortress HR: Why Your CHRO Should Be Leading On Cybersecurity
Technology,Cybersecurity,Leadership
Retail brokerage Robinhood was on a tear in 2021. Buoyed by a surging stock market and torrents of…
0 Comments1 Minutes
June 17, 2022
Salesforce’s Marc Benioff Named Chief Executive’s 2022 CEO Of The Year
Chief Executive magazine today announced that Marc Benioff, co-founder, chair and co-CEO of…
0 Comments1 Minutes
June 15, 2022
Using Fiction to Find Your Strategy
By force of habit, most executives tune down their imagination when strategizing. This is…
0 Comments2 Minutes
June 14, 2022