The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs ...
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How To Use Price Transparency To Fight Trust Issues With B2B Buyers
Trust is a major factor in determining where B2B buyers choose to do business, and inflation has only made them more wary.
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Are we running into a freight recession?
Rumors of the death of the freight market have been greatly overstated, but we may run into a slowdown.
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The Average CMO Tenure at Major Brands
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
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CFOs should use AI to navigate ‘dark horizons’ in scenario planning: Gartner
Gartner says CFOs hoping to improve scenario planning with artificial intelligence must overcome an aversion to gathering and analyzing a wide variety of data.
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Why four-day working week is ‘doomed to fail’
The four-day working week is something that is destined to fail - or is it?
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UK employees begin four-day work week pilot
The pilot program for four-day work weeks begins in the UK
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Can four-day workweek succeed in work-obsessed America
In an America that is obsessed with work, can a four-day workweek succeed
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Apple iCloud vs. Microsoft OneDrive for Business
Apple iCloud vs. Microsoft OneDrive for Business
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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers
it’s more important than ever for you to position your account executives for success—their wins are your wins. Here's how.
The post Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers appeared first on ChiefExecutive.net. ...
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