How Well Do B2B Firms Handle Routing Sales Leads?

B2B professionals report that their organizations sometimes assign sales leads to the wrong person

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The 10 Brands People Feel Most Intimately Connected to in 2022

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

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The Podcast Boom: Audience and Content Trends

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. Read the full article at MarketingProfs       ...

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How Cookie Loss Is Affecting Enterprise Marketing Strategies

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research. Read the full article at MarketingProfs       ...

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The Content Preferences of B2B Buyers

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24. Read the full article at MarketingProfs       ...

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How to Create a Winning Digital Marketing Strategy in 2022?

How to Create a Winning Digital Marketing Strategy in 2022?

How Can You Create a Winning Digital Marketing Strategy in 2022?

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Here’s How Digital Marketing Impacts Your Business Growth

Digital marketing has changed the way industries operate and handle engagements with their customers. Here’s how digital marketing affects your business growth.

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how differente businesses use video content

How Different Business Teams Distribute Video Content

Video content is distributed most often on social media by marketers, whereas it is distributed mostly to prospects and customers by salespeople and customer experience professionals

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