The 10 Brands People Feel Most Intimately Connected to in 2022
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
The report was based on an analysis of more than 600 well-known global brands across 19 industries. The researchers used AI to analyze more than 1.4 billion keywords and social media mentions of the brands to determine sentiment. Each brand was then assigned a Brand Intimacy Quotient score from 0 to 100, with a higher score reflecting a more intense emotional relationship (see the full methodology here).
Disney is the most “intimate” brand overall, the researchers found.
Tesla ranks second, followed by Apple, Sony, YouTube, Mercedes-Benz, Trader Joe’s, Netflix, Android, and Sega.
Among the industries examined, people feel most intimately connected to media/entertainment brands and tech/telecom brands.
Fostering intimate connections with people has a strong financial payoff, the researchers found. The top 20 brands on last year’s brand intimacy list saw a 44% jump in their end-of-year stock prices between 2020 and 2021, compared with a 32% increase for companies on the Fortune 500 list.
How the C-Suite Views the US Economy and Hiring Climate
Marketing,Digital Marketing Strategy
Most C-suite executives at enterprise companies are bearish about the United States economy,…
0 Comments1 Minutes
June 15, 2022
Email Subject Line Benchmarks for Common Tactics and Words
Marketing,Digital Marketing Strategy
How does including personalization, adding emojis, and using common words impact email subject line…
0 Comments1 Minutes
June 14, 2022
The B2B Marketing-Sales Divide: More Leads vs. Better Leads
Marketing,Digital Marketing Strategy
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B…
0 Comments1 Minutes
June 9, 2022
How To Use Price Transparency To Fight Trust Issues With B2B Buyers
The current bout of inflation is putting strain on purchasing power, and B2B e-commerce is no…
0 Comments1 Minutes
June 8, 2022